Push Notification Marketing is a targeted messaging strategy that utilizes push notifications to reach users on their mobile devices or desktops. These notifications, sent through apps or web browsers, deliver concise messages, updates, or promotional content directly to users’ screens, even when the app or website is not actively in use. This immediate and attention-grabbing approach is valuable for engaging and re-engaging audiences, promoting time-sensitive offers, and enhancing user experience.
Marketers use push notifications to communicate relevant information, encourage app interactions, and drive user actions, contributing to increased brand visibility, customer retention, and conversions. Effective push notification marketing involves delivering timely and personalized content to capture user attention and prompt desired responses.
- What is Push Notification Marketing?
- Complete Guide 1
- Complete Guide2
- Best Practices
- 35 Best Examples
- Best Push Notification Services
