Lead Generation is a process of attracting and converting visitors into leads who showed interest in your company’s products or services. This process is paired with Lead Management to move leads through the purchase funnel.
Now let’s understand what is a Lead?
A Lead is a person who showed some interest in your company’s products or services.
For example. if you get a phone call from a bank offering loans when you are not looking for, you will end up annoyed instead of considering what they offer. On the other hand, if you are looking to by a car and had been probing […] Read more