About Rahul Kalavala

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Entries by Rahul Kalavala

What are LSI Keywords and their Importance in SEO?

 

LSI keywords (Latent Schematic Indexing) are related to SEO, similar or synonyms words. Before the LSI Keywords, the only way to determine a relevancy of article was keyword density. Which means if your post is about “Landing pages” and you have used it 10 times throughout the article then your competitor needs to use it 11 times to beat your position in Google SERPs, but here is a question, Is it fair??

Here what the search engine do? Instead of taking high keyword density into consideration, search engine bot looks for related keywords (LSI keywords) throughout the article. It does not […] Read more

What is Lead Generation and Its Importance in Marketing?

 

Lead Generation is a process of attracting and converting visitors into leads who showed interest in your company’s products or services. This process is paired with Lead Management to move leads through the purchase funnel.

 

Now let’s understand what is a Lead?
A Lead is a person who showed some interest in your company’s products or services.
For example. if you get a phone call from a bank offering loans when you are not looking for, you will end up annoyed instead of considering what they offer. On the other hand, if you are looking to by a car and had been probing […] Read more

What are hCards? and How they are helpful in Local SEO?

What is an hcard?
If you would like to show the contact details of an organization or an individual, you can use a special set of HTML, RSS or XML class attributes defined in microformats known as the H cards. It provides set of values for the class action and it is used to explain contact information such as names, telephone, address, email address etc.

Now let’s learn about what are the microformats that Hcard uses. There are many kinds of microformats, which are designed to provide ways to make information better to understand with the aim of […] Read more

6 Steps to Get Started with a Lead Nurturing Strategy.

Lead Nurturing is a process of engaging with a targeted group by providing relevant information at every stage of the buyer’s journey. It helps your buyer get to know your business. Lead nurturing is like dating period where two people get to know each other before getting married. It mainly enables you to educate, inform and build trust with your leads.

Importance of lead nurturing strategy.
Creating and maintaining the relationship is very important in this modern era. Lead nurturing helps you to be at present channels where your buyers are present, engage with them and increase the chance to start a […] Read more

What is a Landing Page and Importance of Landing page?

What is a Landing Page?

A landing page is a webpage that allows you to capture the audience/user information through a lead form. Generally, a landing page is meant as ‘landing page’ i.e, any page where the audience land when they first reach your website.
Landing pages are mainly used for Lead generation. The main aim of the landing page is to convert site audience into leads or sales. If sales are required, the landing page will generally have a link for the audience to click, which will be directed to a shopping cart or final checkout area. If the aim is […] Read more

7 Best Ways to Improve Organic Reach On Facebook

Facebook is a great platform for driving traffic and conversion to any site. But for getting good results it is the biggest platform for the Social Media Marketing. By following right tactics of social media marketing, you can drive more organic social traffic, but the most important element is an organic reach. If the content is not good then you are losing the chance to connect with the potential customers.
In this, we will learn the ways to improve organic reach on Facebook.

1. Post Quality Content
Post the content which is Latest, trendy and quality. If the content is latest then it will […] Read more

History of All Google Algorithm Updates

In the past search Engines process was mainly of two steps
1. Keyword Stuffing – Putting as many keywords as possible in the content
2. Link Building – Building links on free sites pointing to the main website.
Then Google realized that it was not serving the relevant answers to people based on their queries and also good websites are nowhere in the SERP’s. So, Google introduced updates called Google Algorithm Updates. These algorithms had completely changed the SEO Strategies. Here are the Major Google Algorithm Updates and their effects.

1. Panda
Launch Date: February 24, 2011
Effects: Duplicate Content, Thin Content, Keyword Stuffing, User Generated […] Read more

Google Confirms Issues With New Video Uploads in Google My Business

On 12 Jan 2018, Allyson Wright from the Google My Business team announced that new feature that uploading videos is available for business owners in the Google My Business dashboard.

The Business owners can “Upload videos about their business for customers to view and customers can also upload videos which business owners can also view”. The uploading video maximum length is 30 seconds, and after a video is uploaded, it can take up to 24 hours for it to be visible on the business listing in Google Maps or the local web search results. Google also promised mobile support for this feature.

If you […] Read more

What is EdgeRank Algorithm and How Actually it Works

Have you heard about latest Facebook Edge Algorithm?

If you are a professional marketer pay attention to and make it understand how it works?

It is called “EdgeRank Algorithm“. It is the algorithm used by Facebook to determine where and what posts to appear on the individual users News Feeds – Especially considering that Facebook users spend up to 40% of their time in the news feed.

How Actually EdgeRank  Algorithm works?
Edge Rank is made of three parts called Affinity, Weight, and Time Decay. Here is what they mean if you are managing […] Read more